Privacy policy

Last updated: October 13, 2026

Southern Sword LLC ("Southern Sword," "we," "us," or "our") crafts Planarist, a cosmic horror trading card game. This Privacy Policy ("Policy") explains how we collect, use, and disclose personal information when you visit www.planarist.com, shop at our online store at shop.planarist.com, and communicate with us (together, the "Sites"). It also explains how we handle personal information when you sign up for or play Planarist online, when you register for or attend Planarist tournaments, demos, launch events, and other organized play, whether in person or online, and when you visit us at conventions and trade shows (together, "Events"), including Events we host with stores and other partners.

1. Scope of this Policy

This Policy applies to the Sites, our Events, and our marketing emails. It does not apply to third-party websites, apps, or social media platforms, including Facebook, Instagram, X, and Discord, even if you reach them through a link or button on our Sites. Those companies have their own privacy policies, and we encourage you to read them. This Policy also does not cover the independent stores, convention organizers, and other partners that host Events, sell Planarist products, or run their own registration systems. When those partners collect or receive your information, their own privacy policies apply.

Our online store runs on Shopify. When you shop at shop.planarist.com, Shopify also processes your information to operate the store and complete your order. You can read Shopify's privacy policy at https://www.shopify.com/legal/privacy.

2. Information We Collect

Information you give us

·        Email sign-up. When you sign up for our emails, we collect your email address.

·    Contact form. When you use our Contact Us form, we collect your first and last name, email address, and your message.

·     Orders. When you buy from our online store, we collect your name, email address, billing and shipping address, and order details. Payment card information is collected and processed by Shopify and its payment processors. We do not receive or store your payment card number.

·   bOther communications. If you contact us by email, on social media, or on our Discord server, we collect the information you choose to share.

·    Promotions. If you enter a contest, giveaway, or other promotion, we collect the information requested in the entry form.

·      Store inquiries. If you use our store locator, ask us to connect you with a store, or ask about stocking or hosting Planarist, we collect your name, contact information, general location and precise location to find stores near me through a map provider if you grant permission through your browser, and the details of your request.

·     Events. When you register for or attend an Event, visit our booth, or sign up for a demo, we collect your name, email address, phone number, player ID or username, age or confirmation that you meet any age requirement, store location, convention, and any other information requested on the sign-up form or badge scan. At Events, we also collect match results, standings, and prize information, and we may take photos, video, or livestreams in which you appear. If you buy from us at an Event, we collect your order details, and your payment is processed by our point-of-sale provider.

·       Online game play. When you sign up for online game play, such as online matches, leagues, or tournaments, we collect your name, email address, player ID or username, and any other information requested on the sign-up form, such as your username, time zone, or location. When you play online, we also collect match results, standings, and prize information, and we may record or livestream online matches in which you appear.

Information we collect automatically

When you visit the Sites or open our emails, we and our service providers automatically collect certain information, such as:

·     Device information: IP address, browser type, device type, operating system, and similar identifiers.

·      Usage information: pages you view, links you click, how long you stay on a page, the website that referred you, items viewed or added to your cart, and the date and time of your visit.

·        Session activity: mouse movements, clicks, scrolling, and other interactions with our pages, which may be recorded to help us understand how visitors use the Sites.

·    Approximate location: general location (such as city or state) based on your IP address.

·        Email activity: whether you opened our emails and which links you clicked.

Information from third parties

We may receive information about you from Shopify, advertising and analytics providers, stores and convention organizers (for example, Event registrations, attendance, and results they share with us),event registration, ticketing, and online game play platforms, and social media platforms (for example, when you interact with our pages on Facebook, Instagram, X, or Discord, or when you respond to one of our ads).

3. Cookies, Pixels, and Similar Technologies

We and third parties use cookies, pixels, tags, scripts, and similar technologies ("tracking technologies") on the Sites and in our emails. These tools help the Sites work, remember your cart, measure traffic, understand how visitors use the Sites, and show and measure our ads on other websites and social media. Some of these tools are operated by third parties, who may collect information about your activity over time and across different websites.

The Sites include social media buttons and links for Facebook, Instagram, X, and Discord. These features may let the platform collect information about your visit, such as your IP address and the page you are viewing, and may set cookies. This can happen even if you do not click the feature, especially if you are logged in to that platform. Your interactions with these features are governed by the privacy policy of the company that provides them.

4. How We Use Personal Information

We use personal information to:

·     run the Sites and our online store, process and ship orders, and provide customer support;

·        respond to your messages and questions;

·   send you emails about Planarist, including news, product releases, promotions, and cart reminders;

·      advertise Planarist on other websites and social media, and measure how well our ads work;

·        understand how visitors use the Sites and improve them;

·        run contests, giveaways, and other promotions;

·   plan and run Events, including online game play, registration, check-in, pairings, standings, and prizes, and share Event results and highlights on the Sites, social media, and in our emails;

·        protect the Sites, prevent fraud, and enforce our terms; and

·        comply with the law and respond to legal requests.

5. How We Share Personal Information

We may share personal information with:

·   Service providers. Companies that help us run our business, such as hosting providers, payment processors, shipping and fulfillment companies, and event registration, ticketing, and online game play platforms.

·      Advertising and analytics partners. Companies which collect information through tracking technologies on the Sites to provide analytics and advertising services, as described above.

·        Social media platforms, when you use social media features on the Sites or interact with us on social media.

·      Game stores and Event partners. If you register for an Event hosted or co-hosted by a store, convention organizer, or other partner, we share the information needed to run the Event, such as your name, email address, phone number, registration details, and results. If you ask us to connect you with a store (for example, to find a store near you, pick up a pre-order, or join a local play group), we share your contact information and request details with that store. We may also share your contact information with participating stores so they can tell you about their own Planarist events and offers. These stores and partners are independent businesses, and their own privacy policies govern how they use your information.

·        Professional advisors, lawyers, accountants, and similar advisors.

·      Authorities and others, if needed to comply with the law, legal process, or protect the rights, safety, or property of Southern Sword, our customers, or others.

·     A buyer or successor, in connection with a sale, merger, or other transfer of all or part of our business.

·      Others, for any other purpose with your consent, at your direction or that we notify you about in accordance with applicable law.

6. Your Choices

·     Marketing emails. You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link in any email. We may still send you order-related or operational messages.

·        Cookies. Most browsers let you block or delete cookies. If you do, some parts of the Sites, such as the shopping cart, may not work properly.

·    Interest-based ads. You can learn about and opt out of interest-based ads from many companies through the Digital Advertising Alliance (https://optout.aboutads.info). You can also manage your ad preferences in your social media account settings. Opting out does not mean you will stop seeing ads, but the ads may be less relevant to you.

·    Do Not Track. Some browsers offer a "Do Not Track" setting. The Sites do not currently respond to Do Not Track signals.

·        Access, correction, and deletion. You may contact us to ask us to update or delete personal information you have provided to us. We will respond as required by applicable law.

·       Event photos and results. If you do not want to be photographed or recorded at an Event, please tell our staff at the Event. You may also contact us to ask that we remove your name, photo, or results from materials we have published, and we will make reasonable efforts to do so.

7. Children's Privacy

The Sites are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has given us personal information, please contact us and we will delete it. Children may take part in Events, including online game play, only with a parent or guardian, who must complete any registration on the child's behalf.

8. How We Protect Personal Information

We use reasonable safeguards designed to protect personal information. However, no website, internet transmission, or storage system is completely secure, and we cannot guarantee the security of your information. Please do not share your login information with anyone and never reuse logins and passwords.

9. How Long We Keep Personal Information

We keep personal information for as long as we need it for the purposes described in this Policy, such as providing our products, communicating with you, running Events and keeping Event records such as results and standings, keeping business and tax records, preventing fraud, marketing and advertising, resolving disputes, protecting the rights of Planarist and others, and other reasons unless the law requires or permits us to keep it longer.

10. Visitors Outside the United States

Southern Sword is based in the United States, and the Sites are intended for users in the United States. If you visit from outside the United States, your information will be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country.

11. Links to Other Websites

The Sites may link to websites and services we do not own or control, including social media platforms. We are not responsible for their privacy practices. Please review their privacy policies.

12. Changes to this Policy

We may update this Policy from time to time. When we do, we will post the updated Policy on the Sites and change the "Last updated" date above.

13. How to Contact Us

If you have questions about this Policy or our privacy practices, please contact us: https://www.planarist.com/contact-us.